Meet the sisters creating yoga mats for black women
Yoga is a popular fitness trend these days but oftentimes, there is a specific type of person used for many companies’ marketing campaigns. For Julia and Cornelia Gibson, it was an opportunity to create something of their own to reflect other black yoga enthusiasts like themselves. After raising $2,000 on their Kickstarter in less than two months, the Gibson sisters decided to pursue a new business venture inspired by their passion.
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These 2 sisters are designing yoga mats so black women feel represented in fitness
Fitness can often feel like something marketed to a certain type of person, but Julia and Cornelia Gibson, sisters and founders of Toned by BaggedEm, are making sure that all people feel represented within the wellness industry. Inspired by their own fitness journeys, they created the Toned yoga mats featuring empowering images of Black women practicing yoga.
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Sister duo launches fitness brand to empower women of color
We realized that we are among a group of women that make up a large part of the fitness community, but still feel ignored and misunderstood,” said the Gibson sisters.The company—dubbed Toned by Bagged Em—features an array of yoga mats that include imagery of women of color practicing yoga. The three mats, that are a part of the Toned Yoga Mats collection, includes illustrations of a Black woman sketched by their mother.
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Here’s how small businesses threatened by COVID-19 are surviving the pandemic
With the unemployment rate at 11.1% and businesses shut down in every state, COVID-19 has taken a crippling toll on America's economic health. For many small businesses, which comprise 47% of private-sector payrolls in the U.S., according to the Small Business and Entrepreneurship Council, the sudden economic downturn has created a full-blown crisis.
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Two sisters are designing yoga mats so black women feel represented in fitness
With the unemployment rate at 11.1% and businesses shut down in every state, COVID-19 has taken a crippling toll on America's economic health.For many small businesses, which comprise 47% of private-sector payrolls in the U.S., according to the Small Business and Entrepreneurship Council, the sudden economic downturn has created a full-blown crisis.
Read Article
Sister duo launches fitness brand to empower women of color
We realized that we are among a group of women that make up a large part of the fitness community, but still feel ignored and misunderstood,” said the Gibson sisters.The company—dubbed Toned by Bagged Em—features an array of yoga mats that include imagery of women of color practicing yoga. The three mats, that are a part of the Toned Yoga Mats collection, includes illustrations of a Black woman sketched by their mother.
Read Article