Toned by BaggedEm is a black women owned fitness-focused brand. It was created by everyday women on real fitness journeys FOR everyday women on real fitness journeys. Our own experiences maintaining our health and physique has lent us first hand experience on how hard it is to remain encouraged and motivated to stay in shape. We would often come to one another and express our challenges getting and staying in shape. Even when we’d open up these conversations to other women, a lot of them felt the same about their fitness journeys. We realized that we are among a group of women that make up a large part of the fitness community, but still feel ignored and misunderstood. That is why we created Toned by BaggedEm.
We identify with a plethora of issues that often impede a woman’s fitness motivation like body image issues, hair maintenance and sometimes just plain ol’ lack of energy. Our ultimate goal is to create a brand that tells women that we are most beautiful when we push ourselves, you don’t have to be perfect to start and most importantly, it’s OK to sweat.