Toned by BaggedEm is a black women owned fitness-focused brand. It was created by everyday women on real fitness journeys FOR everyday women on real fitness journeys. Our own experiences maintaining our health and physique has lent us first hand experience on how hard it is to remain encouraged and motivated to stay in shape. We would often come to one another and express our challenges getting and staying in shape. Even when we’d open up these conversations to other women, a lot of them felt the same about their fitness journeys. We realized that we are among a group of women that make up a large part of the fitness community, but still feel ignored and misunderstood. That is why we created Toned by BaggedEm.
We identify with a plethora of issues that often impede a woman’s fitness motivation like body image issues, hair maintenance and sometimes just plain ol’ lack of energy. Our ultimate goal is to create a brand that tells women that we are most beautiful when we push ourselves, you don’t have to be perfect to start and most importantly, it’s OK to sweat. Our first product, Toned Yoga Mats, feature images (originally drawn by our MOTHER) that are meant to instill a confidence and drive in women to push through these obstacles. The mats show women with curly hair, head scarves and real body shapes. We have seen the reaction of women that have come in contact with our mats, and the way they light up is extraordinary. In fact, our Kickstarter raised over $2000 in less than two months! Our ultimate goal is that women will see themselves in the products we create and recognize our brand was created with them in mind. We believe (and we hope you do too) that it is time for our fitness equipment to be able to bear the WEIGHT of who we are! Join the movement!